MAKESHIFT

How creative technology transformed a trillion dollar industry.

From the heyday of TV advertising, to the dawn of the Internet, to the rise of the digital experience, Makeshift explores the art and science behind the advertising industry’s 20+ year evolution.

See how creative technologies drove a shift from pushing messages through TV, radio, print and outdoor ads to delivering increasingly engaging, immersive and valuable digital experiences to consumers.

While some advertisers struggled to evolve, a brave new generation grasped the possibilities - both creative and strategic - and harnessed these fast-changing technologies to enhance their creativity, test new business models and press ahead.

DURATION

1 x 76-minutes

YEAR OF PRODUCTION

2021

COUNTRY OF PRODUCTION

USA

Director

Casey Suchan

Co-Director

Tim Cawley

Producers

Denise Mckee, Dorothy Ulrich, Tim Cawley

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