He is Time’s Person of the Year 2021, a flamboyant entrepreneur and billionaire, whose Tweets can move stock markets and spark buying and selling frenzies.
In his most recent move, the board of Twitter have agreed to a $44bn (£34.5bn) takeover offer from Musk. The divisive celebrity is permanently in the headlines alongside his multiple controversial and eye-catching businesses, PR stunts and florid personal life. But beneath all the razzmatazz, there’s a company that has genuinely spearheaded the move from fossil fuel to electric in the car industry – Tesla – and SpaceX, which has transformed space travel.
The film asks fundamental and serious questions about the South African-born entrepreneur’s public façade and his businesses - where there are also allegations of heavy-handed behaviour and racism towards staff. Are believers following a man who’ll lead us into a new technological post-fossil-fuel age of space travel and AI, or a false prophet selling snake oil?
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