INDIANA JOES: THE HERBERT BROTHERS

In 2010, a loud creative force shook up Madison Avenue. Five, young unknown brothers entered the DORITOS Super Bowl user-generated commercial contest and won the coveted $1 million dollar prize.

The Herbert Brothers - from Batesville, Indiana - took the prize money and launched a new model for creating commercials and ads that have left Madison Avenue in the dust. But rather than move to the Big Apple to take the advertising world by storm - they decided to set up camp in their small hometown - and use their friends and family to help create the funniest, most offbeat commercials in recent memory.

Now the Herberts are bringing their twisted sensibility to A&E for a comedy series that shows the unique blend of family and creativity that it takes to make it in advertising.