What exactly is organic? Is it really better, or just a marketing scam?
In Organic We Trustis an eye-opening food documentary that follows Director/Producer Kip Pastor on a personal journey to answer commonly asked questions about organic food: What exactly is organic? Is it really better, or just a marketing scam?
The film digs deep with farmers, organic certifiers, scientists, and organic critics to explore the content beneath the label and the truth behind the marketing. It takes a balanced approach to clear up misconceptions about organic food while highlighting practical solutions that are transforming the way we grow and eat. Along the way, Kip learns that what began as a grassroots movement of small-scale farmers has turned into a $30 billion industry. Small, diversified organic farms have been replaced by large corporate operations and the 'certified organic' label has become a marketing tool.
The film reveals that in spite of the corporatisation of organic, the original grassroots philosophy is making a comeback in many innovative forms.