NIKE’S BIG BET: ALBERTO SALAZAR AND THE FINE LINE OF SPORT
The rise and fall of Alberto Salazaar.
The greatest track team ever assembled was blown apart when its coach, the legendary Alberto Salazar, was handed a four-year doping ban from all coaching activities. Salazar’s stable of world champions and national team elites were thrown for a loop just as their races transpired. Meanwhile, haters and defenders the world over went ballistic either maligning Salazar as a scourge on the sport, or in defending him as the greatest coach of all time, who had only the flimsiest of evidence lodged against him.
Indeed, not one of Salazar’s athletes over the decades, and despite thousands of drug tests, has ever tested positive.
The bottom line was that the US Anti-Doping Association (USADA) had rendered its verdict and was not budging. Salazar was out.
Within a week The Nike Oregon Project (NOP) was disbanded.
Two weeks later the CEO of Nike, Mark Parker, was gone.
This film will uncover the truth of what really happened, from all sides of this story, including from Nike and Salazar, as well as the athletes and those steeped in the sport who believe a line was crossed.
“Offers a fascinating study in corporate sports.”
“This slick doc moves with an energetic beat.”
“Will surely be a hit at a similar level to the Oscar-winning 2017 documentary Icarus. In fact, it is better.”
“A must-see piece of journalism.”