The history and lore of one of America's most iconic symbols and exports, the blue jean.
Blue Gold: American Jeansweaves together the story of how one garment is connecting us all.
Starting our journey in the American West, we travel around the world with jeans hunter Eric Schrader. An ambassador of Americana, Eric is trading in the history and values that have made Blue Jeans the most expensive and sought after piece of vintage clothing on the planet.
A symbol of youth, freedom, and rebellion, Blue Jeans leads us through fashion history, music, and subculture dreams, to the lost tradition of American manufacturing – exploring the responsibility of Americana in a globalised world of cultural exchange, transparency, and innovation.